Email Marketing Strategies That Really Work

Writing by Brick Marketing on Sunday, 24 of February , 2008 at 1:14 pm

You can read day and night about email marketing and end up with dozens of conflicting opinion on hundreds of email marketing strategies. Often what is best for one industry is not a good idea for another. People are all different and you will need to experiment with various email marketing techniques to discover which ones are best for your particular industry. However, there are a few strategies that work no matter who your audience is.

Offer free stuff. Who doesn´t like a freebie? This is the ideal way to get people to sign up for your email list, by offering them something for free. In general, ebooks and informational products that can be instantly downloaded are used, but keep in mind that an actual physical item will hold more perceived value.

Tell a friend script. Getting people to give you emails for their friends is still a hit email marketing technique that allows you to rapidly expand your list. People trust information being sent to them by a friend, so getting that recommendation is a big deal and if you are providing quality information, it´s quite likely people will be willing to tell a friend.

Signature links. People tend to skim everything except the beginning and the bottom of the email. So, it makes sense to include links in your signature so your readers can pop on over to your website or the one you are promoting.

Hold a contest. Contests have always been popular and no doubt will be for a long time to come. This will help get people involved in your email marketing plan and even if they don´t win, the hype has been built up and a buzz created around your product or services.

You´ll find lots of email marketing strategies that simply don´t work, but these ones are time proven. They have worked for a long time adn you can expect people to continue responding to them in the future, no matter what the background industry is.

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Category: Email Marketing

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