Consistent Subject Lines Increase Open Rates

Writing by Brick Marketing on Monday, 25 of February , 2008 at 3:44 pm

Having consistent subject lines will help your readers quickly identify your email newsletter in their inbox, even if they have dozens of other emails competing for their attention. Here are a few things that should stay the same in your subject lines.

Order. The order that you place things shouldn´t change. For example, if you always start off with your name, don´t change that. Same goes for putting your business name in the from line. Make sure that these things don´t change because this is often how email filters will find your emails and set them aside to be read.

From. You want the from line to always have either your name or your business name in it. This allows people to identify your emails easily as something they want to read and will also allow them to set up email filters for this.

Non spam. Making sure that your subject lines never sound like spam will help get your emails directly into the inbox, rather than being stopped by spam filters.

Consistent subject lines will help to brand your emails so that people know exactly what to expect. This, in turn, will boost your open rates, so it´s a good idea to stick with similar subject line structure so your subscribers will open your email newsletters more often, always a good thing in email marketing!

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Category: Subject Lines

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