Email Newsletters: Emulating the Big Boys

Writing by Brick Marketing on Tuesday, 26 of February , 2008 at 7:40 pm

Creating a great email marketing newsletter is often a mixture of coming up with your own design and style and mixing it with techniques that really work, from other email newsletters. The big business email newsletters that you see didn´t just come about by chance . . . big money was spent researching the best way to design them, the link placement, etc.

Since they have already spent the time and money, why not piggyback off the big boys and use some of their techniques? Outright copying isn´t a good idea, but you can certainly borrow some of their best ideas to help your email marketing newsletters stand out better and make them work for you.

The best place to start is to subscribe to some fairly big email newsletters that relate to your industry. Not all people will respond to the same exact techniques, so you will want to look at email newsletters that pertain to your specific industry. Watch for the following elements to use in your own email newsletters:

• Position of links
• Use of bullet points and subheadings
• Length of signature
• Subject lines
• Length of the email newsletter

Emulating the successful email newsletters in your industry is a great way to ensure success. After all, they use tried and true techniques, so why should you struggle to get to that point yourself?

Category: Email Newsletters

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