Email Marketing: Make Your Footer Work for You

Writing by Brick Marketing on Wednesday, 27 of February , 2008 at 10:44 am

Email marketing can be complicated and every single part of your email can affect how effective your campaign is. Everyone knows that your subject lines and content are important, but do you use your footer? This is one of the most neglected parts of email content!

Many email marketers tend to just put a link or a tag line in their footer and leave it at that. But there is so much more you can do. After all, if the reader has made it all the way down to the bottom of your email, you want to ensure that they have a reason to act, right? There are several ways to maximize the effectiveness of your email marketing just by using your footer.

Remind them why. Let the person know where they signed up, in case they forgot. A general reminder like “you opted into our email list” is not a very good way to go. Most people won´t remember exactly where they signed up, so let them know specifics in your footer.

Tell them who you are. A quick note as to who you are can also be a good idea, since many people receive so many email marketing newsletters that they simply don´t remember who is who. This easy method of reminding them can make the difference between having your email deleted and being whitelisted.

Let them write you. Stating that emails replying to this address are not read or responded to creates a feeling of an institution. However, inviting readers to reply to the email will make them feel like you are writing specifically to them and can have great effect on your email marketing results.

Email marketing can always be improved, but don´t forget the little things like your footer. The details can make all the difference in whether your email marketing campaign is successful or not.

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Category: Email Marketing

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