Are Your Opt-In Techniques Too Complicated?

Writing by Brick Marketing on Thursday, 28 of February , 2008 at 8:26 pm

You can find a lot of opt-in techniques online. There are hundreds of ways to capture email addresses and entice your visitors to sign up for your newsletter. But incorporating too many of these opt-in techniques can be dangerous for your business! Very complicated opt-in techniques often have the opposite effect than intended and will actually drive people away, instead of attracting them.

A general rule of thumb is to make sign up a one click affair. If your visitors have to click through various pages to sign up for your opt-in list, chances are they won´t bother. They would have to be pretty interested in order to go through all the hullabaloo necessary to sign up for your email newsletter and most people just don´t care that much.

Another good thing to look at is how much information you are asking for. Are you requiring the visitor to fill out a veritable life survey? They´ll likely get bored before they finish. Instead, stick to a name and an email. You can add other fields that are optional, but keep it to a minimum, since even the look of a large form can be enough to scare some people away and this isn´t a good opt-in technique.

Basically, you want your opt-in techniques to stay nice and simple. The easier it is to sign up, the more subscribers you will get and the more potential clients you will reach. So, keep your opt-in techniques simple and to the point and worry about gathering more information later, once you´ve captured those email addresses for your email marketing campaign.

Category: Opt-In Techniques

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