Subject Line Basics to Get Your Emails Opened
Writing by Brick Marketing on Saturday, 1 of March , 2008 at 7:38 pm
Everyone knows that your subject line plays an extremely important part in getting your emails opened, but many email marketers who are just getting started really aren´t sure how to go about writing the best subject lines.
Subject Line Basics
- Use from line. Your name or company name should be in the from line, eliminating the need to repeat it in the subject line. You will save a lot of space this way.
- Write headlines. If you look at a newspaper or top selling magazine, you will see headlines that jump out out at you and make you want to buy that issue. Do the same with your subject lines to get people to open your emails.
- Test everything. Without testing, you won´t know how effective your subject lines are, and won´t be able to single out the techniques that work for you.
- Important info first. Since subject lines are so short, you want to put the most vital info at the beginning to grab people´s attention. You can usually count on about 50 characters for your subject line before most email programs will cut it off.
- Don´t exaggerate. You want people to open your emails, but that doesn´t mean you should lie in your subject lines. Stick to the truth, but make it sound catchy.
Category: Subject Lines
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