Email Design Must Have White Space

Writing by Brick Marketing on Monday, 3 of March , 2008 at 4:18 pm

Email design seems pretty simple . . . most people figure that it is just formatting your emails to look pretty. That´s not all though. White space plays a vital part in email design and you need to be sure that you incorporate it into your email template.

White space gives the eye a chance to rest, something we tend to need more online than off. For example, a print newsletter can get away with having all the elements closer together, while an email newsletter will need more space. It is physically harder for us to look at the bright monitor than a piece of paper and people tend to move away from email design that is just solid text.

To make your email newsletter easier to read, you must have white space in your email design. This means leaving a little space around photos or images and breaking your text up. You´ll notice that typical online formatting has space between the paragraphs, which makes it easier to read.

Incorporating this basic principle into your email design can really help boost the number of clicks you get, since more of your subscribers will actually read through the email. White space helps people keep reading, so they will get more of your message. Try it in your next email newsletter and see what happens.

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Category: Email Design

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