Email Content Security Adds Up to Trust

Writing by Brick Marketing on Thursday, 6 of March , 2008 at 2:25 pm

Offering secure email content means that your clients and subscribers will be able to trust you and will be more likely to open your emails. Many viruses come via email, like the infamous Brontok and can end up shutting your computer down. For this reason, many people are understandably reluctant to open emails from people they don´t know.

To make sure that your email content is not causing issues, you should have an antivirus installed on your computer, as well as use an email client that offers scans of all incoming AND outgoing emails. Then let your subscribers know what measures you are taking to ensure that you will never pass them a virus. This will build trust and your email content will be read more often.

Another good idea to make sure that your email content is always secure is to never attach anything to your emails. Attachments are likely to carry .exe files that can include viruses and even if you are sending clean attachments, most people will automatcially delete these emails, particularly if they aren´t sure of who you are.

If you want to send your subscribers a program or PDF or anything else that would normally be attached, rather than included in the email content, use a link to send them to a webpage instead. This way, they can download or view the item online and your email won´t throw up any red flags.

                      Category: Email Content                      

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