Subject Lines That Get Noticed

Writing by Brick Marketing on Saturday, 8 of March , 2008 at 10:58 am

Subject lines can literally make or break your email marketing. Poor subject lines will result in poor clickthroughs and you´ll end up losing money, rather than making it. Email marketing tactics are constantly evolving as readers get used to them, but there are a few constants that will help your emails get opened more often.

Subject Line Tips

• Ask a question. People instinctively want to answer questions, so they will tend to open emails with a question in the subject line.

• Be personal. Using the subscriber´s name will certainly help you boost open rates and making the subject lines sound personal “Wilson, I loved your website”, tends to get people to open emails, as well.

• Ask for help. What is your response when someone asks you to help them out? Most readers will be more than willing to help, but first they need to know the problem, so they will open the email.

• Solve an issue. Everyone has problems and you are in the unique position of knowing what your readers need. Making that a part of your subject line is a great way to get people to pay attention.

Your subject lines need to stand out in an inbox full of emails. Think about how it will appear as someone is scanning dozens of new emails and trying to figure out which ones are worth reading and which should be deleted. Your subject lines will be far more effective.

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Category: Subject Lines

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