Email Marketing: Segment Your List for More Targeted Campaigns

Writing by Brick Marketing on Tuesday, 11 of March , 2008 at 2:10 pm

Email marketing often works best if it is extremely targeted. There´s no point in sending an ad for cars to a list of people that have a variety of different interests. You´ll have far better results if you just stick to sending out emails directed at the people receiving them.

Segmenting email marketing lists is a technique that the big and successful email marketing companies use to ensure that they get the highest click through rates possible. In this game, it´s all about how many people open your email newsletter and actually respond to it, so it´s in your best interest to divide your main list into smaller segments. You can even send out the same product announcements, but with a twist.

For example, let´s say you are marketing a new lotion. For stay at home moms, you might write the newsletter based around how dishpan hands can be very unattractive and itchy, or how babies need extra moisturizing. For your car fanatics, remind them that the heavy duty grease cleaners on the market can be harsh on your skin and it´s a good idea to moisturize. Each segment can be marketed the same product, but with a different spin on it to direct it at them. This is an excellent method of gaining extra sales.

Segmenting your market is just good email marketing business sense. It allows you to direct emails at each person specifically and their interests, resulting in more sales.

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Category: Email Marketing

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