Email Design: The Benefit of Keeping It Simple

Writing by Brick Marketing on Thursday, 13 of March , 2008 at 6:24 pm

You can learn a lot about email design from magazines. When was the last time you opened a print magazine that had dozens of elements and short clips on every single page? Probably not very recently. That´s because magazines know design. They´ve spent years and thousands if not hundreds of thousands, of dollars on researching what makes a magazine easier to read.

While email design is definitely different from magazines, it is usually harder to read and often requires even more simplicity. Making it easy for your readers to get the information they need in a hurry will keep them reading. Having a dozen different sections across the email and everything all cluttered will not help them read quickly!

Email Design Tips

• Color. Keep the colors to a minimum, a full rainbow palette can be quite the eyesore.
• Background. Backgrounds that are lighter than the text tend to be easier to read. Avoid images.
• Columns. Separating columns is a good idea, but don´t have more than two, since this can be very difficult to read.
• Images. Make sure your images have alt tags in case they are blocked by the email client and don´t include any vital information in them.

Simple email design will keep your subscribers reading. If you make things too glitzy and confusing, while it might be amazing to glance at, you´ll be turning a lot of readers away because they simply don´t have the time to sort everything out. Keep your email design simple.

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Category: Email Design

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