Email Design: Make Your Signature Line Sell

Writing by Brick Marketing on Sunday, 16 of March , 2008 at 9:19 pm

Email design is very important if you want your readers to keep reading, but if they make it to the bottom of your email, what do they find? Your signature line is in the perfect place to capture those who have actually read to the bottom of the email and you can use it to your advantage. Think of your signature line as an ad and make it perform!

Email Design Tips for Signature Lines

• Include a link. This will direct the reader to where they can find more information, though this could be a an affiliate link as well.
• Add a tag line. A good tag line can get people to do whatever it is that you want them to do.
• Repeat call to action. Your call to action should be included in your email, but having it again in the signature line can really grab their attention and it gets you out of the way.
• Give contact info. People want to know how to stay in touch with you and if you include your contact information in the email design, you can rest assured that your readers will trust you more, since you are offering some personal info.

Your signature line is a vital part of a functional email design. It can really boost sales, too, something that everyone wants to do!

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Category: Email Design

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