Email Content: Adding Value to Your Newsletters

Writing by Brick Marketing on Monday, 17 of March , 2008 at 7:11 pm

Email content on its own can get pretty repetitious, but you can add value by including links to multimedia extras. These can be audio files, video or even a slide show that you´ve put together to illustrate your points. It´s completely optional content, but your readers can check out the extra info if they have the time and most will be thrilled to have the opportunity to get more information on your topics.

Video: You can do a lot with video. Try offering a tutorial on how to use a specific product or service that you are promoting. There are plenty of screen capture programs that do this and you just have to navigate and speak while recording. Or you could do a simple video tips episode, show customers interacting or talking about your products.

Audio: MP3s are a very popular audio file type and it´s pretty easy to do a short recording to give extra value to your readers. Interviews with clients or big players in your industry.

The idea of adding multimedia productions, however simple they may be, to your email content is to simply give your readers an extra viewing of your message. You can really benefit from this . . . your readers will enjoy the extra email content in various formats and you will enjoy higher response rates. Just be sure to include a link to your sales page at the end of any multimedia production.

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Category: Email Content

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