Skip the Spam Filter and Get to Your Target
Writing by Brick Marketing on Tuesday, 18 of March , 2008 at 8:18 pm
Spam filters are an email marketer´s worst nightmare. A nasty filter can grab your best email newsletter and toss it out into the cold where no one will ever see it. This is obviously not very conducive to email marketing, so you really need to skip that spam filter and get into the inbox, where your subscribers can see you.
How to Skip the Spam Filter
Get whitelisted. If you are on someone´s email list, the spam filter will skip your email completely, so it is well worth asking your subscriber to do this and give them instructions on how to do so.
Avoid spam words. Certain words will set off the spam filter. Things like “free” “buy now” and “limited time offer” tend to get flagged as potential spam.
Never use All Caps. This is one of the biggest mistakes you can make. This almost always automatically results in being sent to the spam folder, so stay far far away from All Caps, even if it´s just for a couple of words.
Spam filters might be nasty, but if you are careful, you can usually get past them. Don´t forget that spam filters aren´t really out to get you, they are specifically designed to look for spam and if that´s what your email newsletter looks like to the filter, it will get chewed up and spit out!
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Comment by ChrisJ
Made Monday, 14 of April , 2008 at 11:24 am
I would suggest the spam filtering can actually be a good thing for email marketers. This is because once your missive has gotten past the filter, people will automatically hold it in higher regard. Therefore it is worth the extra time and effort to create a non-spammy email that will not be rejected by every filter.
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