Email Content: Where to Find Inspiration
Writing by Brick Marketing on Wednesday, March 19, 2008
Email marketing can be tough. It´s not always easy to keep up a steady stream of interesting articles for your subscribers. Pretty much every single email marketer runs into problems with the idea well drying up and it can be quite devastating. But it doesn´t have to ruin your email marketing, not if you know where to look for inspiration and ideas!
Magazines: If you don´t have any magazines that relate to your industry, head to the local bookstore, magazine stand or library and browse through a couple. There are publications on just about every topic, so you´re bound to find something that works.
Google Alerts: Using your keywords to get Google Alerts sent to your email account can be a great way to stay on top of the most recent news in your industry and gives you references which can be extremely useful in making your email content more interesting.
Reader questions: Using the questions your reader send you as fodder for email content is an excellent method of getting ideas when you can´t think. And, you know it´s something they are interested in reading!
Your problems: Chances are that you run into technical issues related to your industry from time to time. While these can be very frustrating, it also makes for great email content. Let your readers know what happened and how you solved the issue.
Tutorials: When you have nothing else to write about, offer a simple tutorial. This could even be a video and you simply link to it in your email content.
There are plenty of places to get inspiration for your email content. It´s completely normal to hit a wall once in a while when it comes to email content ideas, but you don´t have to let that stop you!
Category: Email Content
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- The Zen of Email Content
- Email Content: Hiring a Writer
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- Email Content: Using Reader`s Letters
- Write Email Content to Captivate Your Readers
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Comment by Maria
Made Thursday, 20 of March , 2008 at 3:27 pm
It is so hard to find content to write about each week but this definitely gave me a few ideas of where to get content from or inspiration rather. Thank you!
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