Opt-In Techniques That Could Kill Your Business

Writing by Brick Marketing on Wednesday, 19 of March , 2008 at 11:27 am

There are a lot of opt-in techniques out there and some of them are very good. But some will destroy your list and cause your email marketing business to come crashing down around you. Avoiding the bad opt-in techniques is definitely a good idea if you want to earn money online.

Opt-In Techniques to Avoid

• Single opt-in. While it might seem easier for your subscribers, single opt-ins almost never work out. People forget that they signed up and they don´t have an email for confirmation, so you will almost certainly be labeled as spam at least a few times, something that can really hurt your reputation.
• Asking for too much information. The more information you have on your subscribers the better, right? Wrong. While that information helps you target your subscribers better, the multiple question opt-in technique will cause a drastic drop in sign ups. Anything more than a name and email address is probably too much for the majority of people.
• Not delivering on a promise. If you say that you´ll be sending out tips on a daily basis, you had better do it, not just once a week. When you make promises to your subscribers, you need to follow through or you will find yourself with a destroyed rep and a dying business.

Opt-in techniques are important, but it is equally important to figure out how to deliver what your subscribers want, without making them angry. Get people to sign up, but don´t mess up and cause them to mark you as spam, which could be a factor in bringing your email marketing business down.

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Category: Opt-In Techniques

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