Opt-In Techniques: Use Holiday Giveaways to Grow Your List

Writing by Brick Marketing on Friday, 21 of March , 2008 at 1:28 pm

Every holiday, there are huge giveaways, one of the most popular opt-in techniques out there for building your list. These can be a great way for you to grow your list of subscribers and reach far more people than ever before, even if you are just getting started in email marketing.

First, you´ll need a product to give away. This should be something useful and captivating, but also something new. There´s nothing worse than finding the exact same product several times in the same giveaway or in every giveaway that you hit! It´s pretty cheap to hire a freelance writer to do a small e-report or book and you can give that away, or if you´re handy with coding, write a simple script to offer. The idea is to either help people earn money or learn something useful from your product.

Next, you´ll need to find some giveaways. This is super easy considering that there are literally dozens of them going on at any given time. Just do a search for the holiday you are interested in, along with the word “giveaway”. For example, “Easter giveaway”. This should turn up a few opportunities and you can also subscribe to internet marketing lists where you will be sent invites for many giveaways.

Once you have decided on a giveaway to try your new opt-in technique, you´ll need to write a description and upload a photo. Now, since your product is virtual, you will need to design an ebook cover or image to go with this. Don´t use your own photo! That just looks tacky. You will want to write an enticing blurb to make people want to sign up and don´t forget to spellcheck, you could turn a lot of people away by having spelling mistakes in your description.

Finally, make sure that you are set up so that your autoresponder will capture the email addresses of those interested in your product and send them the free ebook once they have confirmed their email. This is a very handy opt-in technique that just about anyone can use.

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Category: Email Newsletters

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