Email Marketing via Viral Content
Writing by Brick Marketing on Tuesday, March 25, 2008
Email marketing has a variety of techniques associated with it, but one that is always going to work well is to create some viral content and turn it into a free report with giveaway rights. Let´s take a look at how to put this email marketing technique to work for you.
Email Marketing Through Viral Ebooks
- Create your content. It should be something very useful that will appeal to a wide variety of people interested in your industry. You want it to be something that everyone will want to take a look at. This should be fairly short, no more than 20 PDF pages, with your sign up page URL throughout. Using your URL in the footer or header of each page is a great email marketing technique.
- Create your email course. This should take the information that is in your viral ebook and elaborate on it.This can be set up on an autoresponder, set it to send a lesson out every few days.
- Now start promoting your viral content. Give it away free to top bloggers and websites in your industry and let them know that they can give it away free, as well.
Soon, your ebook will be circulating the internet, sending readers to your webpage where they can sign up to learn more or for weekly tips delivered to their inbox. Repeat as often as you like, not all your viral content will be a huge success, but when you make it, you´ll be very glad you tried this email marketing technique.
Category: Email Marketing
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