Email Design: Choosing a Header
Writing by Brick Marketing on Wednesday, 26 of March , 2008 at 8:30 pm
Email design is very important since it is how your clients will see you. Your header is the first thing that people will see when they open your email, so you want it to be impactful and to convey the feeling you are aiming for with your email design in general.
Designing your header can be a bit tricky. There are just so many options. Which font to use, size, color . . . it´s a complicated process. Here are a few tips to help you out.
- Keep it simple. Going super fancy will just increase load times for your email and annoy people.
- Company branding. Remember that you want to carry your business brand over into your emails, so your header should reflect that in color and style.
- Get their attention. Your heading should catch your readers´ attention in a good way. Do that by making it a bit bigger than the regular text.
Your header really can be the way you spread your brand recognition and this is extremely valuable. You´ll find that more people think of you when they need your type of product and the continuity between your website and your email design will create a more professional image, as well.
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