Email Design: One or Two Columns?

Writing by Brick Marketing on Tuesday, 8 of April , 2008 at 12:02 am

When it comes to email design, you really need to make sure that it is easy to read first. No one likes a cluttered screen or tiny fonts that make your eyes hurt. But if you are using HTML email design, you have a choice between one, two or even three columns.

In general, 3 columns is rather crowded and can get a bit confusing, so you´ll probably want to keep it two just one or two. There are a lot of advantages to both options, so let´s take a look:

One Column Email Design

• Simple, easy to read design
• No distractions
• Easy to add photos with text wrapping
• Fonts can be a good size

Two Column Email Design

• One column can be narrower than the other
• Space for ads to one side
• Sidebars add extra interest
• Narrower lines of text are easier to read

Email design is very important to think about. Do you need lots of space for text? Then a single column design might work best. For ads and extra links, you might prefer the two column email design a bit more. It really depends on the purpose of your email and your audience.

Category: Email Design

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