Email Design: One or Two Columns?
Writing by Brick Marketing on Tuesday, April 8, 2008
When it comes to email design, you really need to make sure that it is easy to read first. No one likes a cluttered screen or tiny fonts that make your eyes hurt. But if you are using HTML email design, you have a choice between one, two or even three columns.
In general, 3 columns is rather crowded and can get a bit confusing, so you´ll probably want to keep it two just one or two. There are a lot of advantages to both options, so let´s take a look:
One Column Email Design
- Simple, easy to read design
- No distractions
- Easy to add photos with text wrapping
- Fonts can be a good size
Two Column Email Design
- One column can be narrower than the other
- Space for ads to one side
- Sidebars add extra interest
- Narrower lines of text are easier to read
Email design is very important to think about. Do you need lots of space for text? Then a single column design might work best. For ads and extra links, you might prefer the two column email design a bit more. It really depends on the purpose of your email and your audience.
Category: Email Design
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Made Monday, 21 of April , 2008 at 1:33 pm
[...] recently read an article at Email Marketing Journal which provided some guidelines for selecting one, two or three columns for those companies using [...]
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