Bypassing Spam Filters with Whitelisting

Writing by Brick Marketing on Wednesday, 9 of April , 2008 at 4:42 pm

The boon of all email marketers is the spam filter. It can gobble up your best email newsletters and destroy your top offers before they ever reach your subscribers. Even if they opted in to your email list, there´s no guarantee that your emails will get through to their inbox.

However, if your subscribers whitelist you, you are automatically granted that special access, without having to deal with spam filters. Whitelisting is a pretty simple process, the subscriber just has to add your email address to their list of accepted emails and your email newsletter will bypass the spam filter completely.

Spam filters are meant to weed out the bad emails from the good, but since they aren´t able to actually judge the email content, spam filters tend to catch some of the good emails, too. Don´t let yours be one of them, ask your subscribers to whitelist you.

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Category: Not Spam

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