Increase Open and Click Rates by Choosing the Right Words

Writing by Brick Marketing on Saturday, 12 of April , 2008 at 1:19 am

Often, the words you choose affect your open and click rates drastically. People read a lot into a short subject line and it can make or break your email marketing. There´s a reason copywriting is such a highly paid profession . . . words matter.

Without the right words, no one will open your emails, so you need to make sure that the subject line is compelling, but that is only half the battle.

Once people have opened your email, you want them to perform the action you require, so in order to boost both open and click rates, you need some pretty good anchor text as well. This, combined with the lead up, needs to be well-written in order to convince people to click.

One good way to find the right words to use is to simply look at other people´s emails and see which ones make you want to click. They have obviously found a great technique to boost open and click rates, so why not use the same idea?

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Category: Open and Click Rates

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