Subject Lines: The Importance of Verbs

Writing by Brick Marketing on Monday, 14 of April , 2008 at 10:42 am

Verbs are essential in subject lines for a very good reason. You want people to take action (as in, open your newsletter), and what better way to convince them of that than to give them action words? Using verbs in your subject line makes it more alive and interesting, as well.

Not just any verb will do though. Action verbs are far better than passive ones. Check out these examples.

Passive: “The Latest News is Here!”
Active: “Read the Latest News Now!”

Passive: “Hot New Deal for You!”
Active: “Take Advantage of This Hot New Deal!”

Passive: “Your Discount is Inside.”
Active: “Open Now for a Huge Discount!”

See the difference? Now evaluate your own subject lines . . . are they using active verbs or passive ones? Try bumping up the action in your subject lines and enjoy better results.

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Category: Subject Lines

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