Email Marketing Without Images
Writing by Brick Marketing on Thursday, April 17, 2008
These days, email marketing seems to include using a lot of images. Many email marketers even use images to deliver some of their content and this is something that is no longer a good idea.
The majority of email clients now automatically turn images off and that means your message won´t be seen. Your subscribers have to manually turn the images on for each email and most won´t bother. So, if images are important to your email marketing . . . it´s time to look for another method of catching people´s attention.
Keeping your important information in text and not displaying images at the top of your emails is a good start to making sure that people are actually getting your email marketing message. Eliminating images all together will make your life a lot easier and will eliminate the warning box that comes up on these types of emails.
While images in the past added a lot to email marketing, their time has pretty much passed and more people are leaning toward imageless email marketing.
Category: Email Marketing
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