Email Content: The Once a Month Writing Solution

Writing by Brick Marketing on Friday, 18 of April , 2008 at 11:12 am

Email content can be a pain, especially if you are sending out several email newsletters per week. You´ll end up swamped and uninspired. But there is a great way to combat this. Just write once a month.

Once a month email content doesn´t mean you have to change your email frequency, it simply means taking a day to sit down and work hard on writing email content. You write for the entire month.

However, this doesn´t just happen on it´s own. Here are the steps you need to take in order to make once a month email content work for you.

1. Gather information throughout the month. Subscribe to Google Alerts and anytime you come across useful information that you could use, save it in a special folder marked “Email Content”.
2. Plan a day to write. This can be any day of the month. Whatever works for you. Mark it on the calendar and be prepared to work that day.
3. Have everything ready. Open up your folder. Print information if you need it. The idea is not to have to go searching for very much on the day that you spend writing.
4. Write. This is the majority of the work, but you´ll find that once you are on a roll, you´ll be able to churn out the email content without any problems.
5. Set up an editorial calendar. Decide what will be used when and set up the email newsletter for each send date. With an autoresponder, you can even set this to send on the correct date and you won´t have to think about email content until the next month.

Email content doesn´t have to be an annoying thing. Make it more efficient and practical by following these steps.

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Category: Email Content

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