Boost Open Rates with This Simple Technique

Writing by Brick Marketing on Monday, 21 of April , 2008 at 11:25 am

Every email marketer longs for higher open rates. It´s part of the business and striving to ensure that you are appealing to your market is one of the most popular methods of boosting open rates.

A big part of the problem here is trying to narrow down your target market. Let´s say you are trying to teach people to make more money. That is a topic that appeals to many people, so it can be tough to aim for any particular market.

To make this easier and to skyrocket your open rates, you can do something quite simple. Split your list up into multiple lists.

It´s very simple. You can divide your list up into narrower target markets. If you have a subject line reading, “Earn from home and spend more time with your kids”, that will appeal to work at home moms a lot more than a generic subject line!

See if it is possible to split your list into several areas. You may need to do a survey to divide people up, but in the end it will be worth it. Nothing needs to change within the email, but having the option to change up your subject lines can drastically increase your open rates.

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Category: Open and Click Rates

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