Email Design: The Zen of It All

Writing by Brick Marketing on Tuesday, 22 of April , 2008 at 12:36 pm

Email design doesn´t have to be complicated and bright to get your point across. In fact, the simpler it is, the less the email design will distract from your content. Less is more, as they say, and this really does apply to email design.

• White space. Using plenty of white space is important since it can be pretty hard on the eyes to read on a computer screen, so make it easier by leaving space for the eye to rest.
• Borders. Using borders between columns makes it even easier to read your email.
• Images. Images can add a lot to your email content, but as far as email design goes, they can really mess it up. This is because the majority of email clients now hide images for the safety of their users. This means that your carefully designed email might just end up looking weird.
• Paragraphs. Keep your paragraphs nice and short and use a space between them to keep things easy on the eyes.
• Color. If you want to use color in your email design, it´s often a good idea to go with soft colors that will make it less harsh to look at.

Email design needs to be something that doesn´t confuse the reader. Keeping it simple and clean will greatly help you and your readers will continue coming back.

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Category: Email Design

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