Are Personal Subject Lines Effective?

Writing by Brick Marketing on Wednesday, 23 of April , 2008 at 5:05 am

Are personal subject lines really effective? There is something about seeing your name on something, even an email, that makes most people want to read it. You have to admit, it can be exciting to know that someone wrote you in particular. The same goes with your subject lines, if they are personalized, your open rate will be higher.

Studies have shown that personalized emails really do get opened more often, so this is a great way to boost your open rates. It´s usually pretty simple to set up a code for this and many autoresponders actually include this as an option. You can personalize your subject line as well as your email content.

When a subject line includes someone´s name it:

• Conveys trust
• Catches attention
• Indicates a more personal approach
• Suggests personalized info
• Offers friendship

If you aren´t already using personalized subject lines, this could be a very simple experiment . . . simply make your subject lines personal for a couple of newsletters and see if your open rates go up. Chances are they will!

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Category: Subject Lines

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