Why Spam Filters Are a Good Thing

Writing by Brick Marketing on Friday, 25 of April , 2008 at 5:19 pm

It´s hard to remember that spam filters were originally built to protect people from spam and junk mail, especially when your perfectly legit email newsletter is getting caught up in them! But the truth is that without spam filters, we´d be in a lot worse shape than we currently are.

Remembering that spam filters are really a good thing is the best way to avoid being resentful. Keep in mind that they are there to prevent the entrance of huge amounts of junk emails. If this were not the case, we´d be innundated with junk, but you´ll find that most spam is caught by these spam filters.

So, how is this good for email marketers? Well, it´s a great way to ensure that your readers are still reading emails! Too much spam and they will start delete anything they don´t recognize, which is definitely a bad thing for email marketers. So, the next time you´re feeling frustrated with spam filters, just remember that without them, you´d have a lot better chance of being deleted.

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Category: Not Spam

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