Email Content: Finding Your Muse

Writing by Brick Marketing on Saturday, 26 of April , 2008 at 10:38 am

Writing email content on a consistent basis is often an exercise in discipline more than it is one of inspiration. But that doesn´t mean you can´t take advantage in those moments when your muse hits, in fact, you definitely want to capture those ideas!

Finding your email content muse is mostly just keeping your eyes and ears open. And being prepared. You never know when you could end up with a killer email content idea and you don´t want to miss it.

It´s a good idea to get in the habit of carrying a notebook or PDA for taking notes. But, while many people do this, they neglect to scribble the idea down in the moment and then it´s gone forever. This is the best way to lose all those muse moments and you´ll find yourself struggling to remember that great email content idea for days afterwards.

To avoid this problem, it´s very simple to whip out your notebook (which I personally find easier to write in) and scribble down the gist of the idea. There´s no need to write an entire article, just the idea and any points you think of to cover in your email content. That´s it. Keep your notebook handy and when you need to write up an article, pull it out and pick an idea.

You´ll probably be surprised at how many email content ideas you have during the day once you start actually writing them down. Often we have flickers of an idea, but ignore it because we´re busy with something else. Take a second to write it down and you´ll have more than enough inspiration to write your email content.

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Category: Email Content

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