Email Marketing: Ignoring the Gurus

Writing by Brick Marketing on Monday, 28 of April , 2008 at 10:11 am

Take a look at your inbox. How many emails do you get from email marketing gurus? Do you even read them anymore? It seems like everyone and his dog is writing about email marketing and turning themselves into these great gurus, but the majority of them are just regurgitating what is already out there.

It´s time to start ignoring them. While not all email marketing “gurus” are bad, why not weed through your inbox and start deleting everyone who has sent you an email with the same subject line in the past week. Unsubscribe from those lists. They´re using online marketing sales letters as if they had no imagination!

To avoid their fate, your email marketing campaign should be original and unique. Is everyone else in your industry writing great long emails? Then go short. Or vice versa. When you want to promote something that offers a standard email marketing sales letter . . . rewrite it. Use a completely different subject line. Review it instead of spitting out the same email marketing crud that everyone else is.

Being different isn´t bad. Ignoring the gurus who are really just sheep isn´t wrong. Take a stand, be different and you´ll find that your readers respect your email marketing tactics far more.

Category: Email Marketing

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