Email Newsletters: Keep the Flame Alive with Monthly Emails

Writing by Brick Marketing on Sunday, 4 of May , 2008 at 1:18 pm

Some online businesses find it difficult to come up with news or special offers for a daily or even weekly email newsletter. That doesn´t mean you can´t run an email newsletter, but you should definitely keep in touch with your subscribers at least once a month. Sending less frequently greatly increases your chances of being forgotten about!

Finding things to write about when you have no news to send out can be difficult, but here are a few ideas:

• Tips. Write 5-7 tips to help people. For example, if you sell toilet deodorizers, you could offer 5 tips on how to clean mildew or how to keep other areas of the bathroom smelling fresh.

• New ideas. Why not share new ideas on how to use your products? You can see this used very effectively in Arm and Hammer Baking Soda ads, where they offer new ways to use their product.

• Contests and special offers. Whenever you do have a contest or special offer, send out an email newsletter announcing it. This will bring people back to your website and will also keep them interested in your email newsletters!

• Photos. Why not send out some photos of clients using your products? Include some testimonials and a short article to round out the text part of the email newsletter.

• Facts and stats. Sharing some interesting facts and statistics about your industry will provide your subscribers with interesting information and could even spur them to purchase your product.

As you can see, there are still plenty of things to write about for your monthly email newsletters and you´ll find that maintaining that steady contact with your readers will help forge a relationship that really pays off later. They will think of you first when needing your products, which is really the whole point of email newsletters, after all.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Email Newsletters

• Add this post to Del.icio.us - Digg

No comments yet.