Email Content: Should You Use Other People´s Articles?

Writing by Brick Marketing on Wednesday, 7 of May , 2008 at 6:08 pm

When you are trying to come up with email content on a regular basis, your muse tends to get worn out. Using articles from sites like EzineArticles and other article directories starts to look pretty good when your brain is frazzled!

Are other people´s articles a good idea? It really depends.

If you hire a freelance writer to ghostwrite articles for you to use in your email, that´s just fine. Even an expert article from someone in your industry could be useful for your email content. But when you use content that is already being used across the internet, that´s when other´s writing becomes a bad idea.

First, you´ll have to include the bio and link to the person who wrote the article. They use these to advertise themselves and their websites, so while completely acceptable, it´s not a very good deal for you. Your readers, if they like the article, will click through to another web page, rather than yours!

Also, writing your own email content is something that should be done if you want to appear as the expert to your readers. Why would they sign up for your email newsletter only to read email content from dozens of other writers? Better for them to subscribe to the emails written by those writers!

While the occasional guest article is fine, it´s definitely something that you will want to limit. Your readers are here to read what you have to say, so make sure you are the one communicating with them.

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Category: Email Content

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