Email Newsletters: Stop Those Unsubscribes!

Writing by Brick Marketing on Friday, 16 of May , 2008 at 1:39 pm

Every email newsletter will have people who unsubscribe. While there are many reasons that someone would leave your email list, it is not always possible to know exactly what the issue is. Knowing why people don´t want to read your email newsletter anymore is a good start and can help you keep them on your list.

First, you´ll need to know why they are leaving. A good way to discover this is to ask. Set it up so when someone unsubscribes, they are asked to give you a reason.

• Too much information. Many people find that they subscribe to too many email newsletters and have to do a purge every once in a while. Keep them on your list by providing quality content and making yourself indispensable.

• Too many emails. If your email newsletter goes out more than once a week, it´s possible that subscribers feel rather overwhelmed with the quantity of emails that you are sending. If you find this is the case, consider backing off a little and keeping more subscribers.

• Unwanted email content. Maybe your readers thought they were signing up for something else. When they aren´t getting what they expected in your email newsletter, you will see a lot of unsubscribes.

Keeping your subscribers should be just as important for your email newsletters as gaining new ones. After all, they are already signed up and eager for information.

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Category: Email Newsletters

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