Enhance Click Rates Quickly and Easily

Writing by Brick Marketing on Tuesday, 20 of May , 2008 at 12:04 am

Once you have your subscribers reading your emails, you need them to take an action. That action is usually to click on a link in order to see something that you ant them to or to have them read a landing page that you have set up. Enhancing your click rates shouldn´t be a huge struggle and there are a few quick and easy techniques that will help you do this without problems.

• Multiple links. If you want higher click rates, you will need to make sure it´s convenient to click on your links. That means putting several links into your email, including at the end.
• Use your signature. Using a link or two in your sig line is a great way to remind people to click.
• Cloak your URLs. People are far more likely to click on something that looks like a simple URL than one that goes on and on for three or four lines and is full of random numbers.

These are all excellent methods of boosting click rates quickly and easily. You can even start using them today and there is no extra cost involved. Boosting click rates should be a high priority for all email marketers.

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Category: Open and Click Rates

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