Email Subject Lines to Woo Your Readers

Writing by Brick Marketing on Wednesday, 21 of May , 2008 at 10:51 am

Subject lines are the first thing your subscribers see when they open their email inbox. If you want to be noticed and have your email opened, you will definitely need a great subject line. This is an area where copywriting experience can really come in handy, but even if you don´t have any experience with copywriting, you can still create great subject lines.

• Keep it upbeat. Lately, I´ve noticed many email marketers using depressing subject lines like “I´m sorry, I just can´t do this anymore” or “I hate to inform you. . .”. You want your readers to be happy, not depressed!

• Make it active. Using words like “open”, “crush” or “earn” will bring your subject line a lot more attention than a plain, dull line. Make them want to read your email.

• Create anticipation. Letting people have a glimpse of what might be inside the email will definitely get them opening it. Just hint at what they could learn by reading your email. Don´t forget to give them real info, or they won´t come back, though.

Woo your readers with your subject lines. Make them want to read your emails and you´ll have loyal subscribers with higher open and click rates on a consistent basis.

Category: Subject Lines

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