Email Newsletters: Making Yours Better Than the Competition

Writing by Brick Marketing on Thursday, 22 of May , 2008 at 11:30 am

No matter what topic your email newsletter covers, chances are you’ve got competition. And if you’re in a popular industry like internet marketing or cooking, you’re going to have a LOT of very good competition. The trick to gaining new subscribers and keeping the ones you have in the face of all that competition is to simply be better. There are a few ways to go about becoming the best in your field.

• Read the competition. This will let you know what they are doing and then you can make plans to top it. Notice their features and what they report on . . . how many ads they contain, etc.

• Stay on top of the news. Whatever the news is in your industry, you want to be the first to report on it, so you’ll need to subscribe to news blogs or Google Alerts to make sure that you are receiving the latest information and then write about it in your email newsletter.

• Get reader feedback. When you give the readers of your email newsletter what they want, you´ll find they stick around a lot longer. While you can´t please everyone, you can certainly find out what your readers prefer to see in the newsletter.

Email newsletters don’t all have to be the same, in fact, they shouldn’t be. So try to add something extra to your email newsletters that will make yours unique and get people reading.

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Category: Email Newsletters

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