Email Design Keeps Readers Reading

Writing by Brick Marketing on Friday, 23 of May , 2008 at 2:02 pm

Whether you like to admit it or not, chances are you´ve deleted emails that have lousy email design. It´s human nature. We want things to be easy and when you can´t easily read an email because of poor design, it´s pretty tempting to just get rid of it. We don´t have time in our busy lives to sift through piles of unreadable email.

Common Email Design Errors

Backgrounds. When the background is a busy image or a color that tends to blend into the text, that´s poor email design. It makes it difficult to read your emails and you´ll be better off not using any background at all.

Font. The size, style and color of your font is all part of your email design. A font that is too swirly or too small can be difficult to read and most readers simply won´t bother trying to work it out. They´ll just unsubscribe from your poorly designed emails.

Neatness. If your text is broken into odd lines, your readers will find it difficult to read, as well. It´s far better to keep everything neat and easy to read. You´ll find that your readers really appreciate this.

Your email design really does make a difference when you are trying to keep subscribers. It isn´t the only thing that matters, of course, but it´s definitely a huge part. People don´t want to read something that costs them to read it!

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Category: Email Design

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