Is Your Email Spam Free?

Writing by Brick Marketing on Wednesday, 28 of May , 2008 at 3:53 pm

Even if you have spam free email newsletters, that doesn´t mean they won´t get caught by those tricky spam filters. There´s no one little thing that will get your emails kicked to the curb by an overzealous spam filter, but you should be aware that most spam filters count points accumulated by small errors and if your email has too many points against it, it gets dumped in the spam box.

According to Robin Good, there are quite a few checkpoints that affect whether or not your email newsletter will end up being labeled as spam.

Some of the most popular among these spam filters, such as SpamAssassin, SpamCombat or SpamProbe are designed to look for specific patterns in your email messages and to assign “spamming points” to them when they encounter such pre-defined patterns. These patterns or spam-signatures may actually include anything from the specific words you use in the Subject line of your newsletter to the actual words inside the text, specific phrases, images, to the format (HTML or text-only) you may have chosen for the delivery of your newsletter, and even to the type of colors you may have used.

He goes on to list many of the areas that spam filters are looking at and gives tips on how to get legitimate emails into the inbox where they belong. Some of the things that could be causing your email newsletter to lose points include changing the color and font of your text within the email, using HTML only newsletters, capitalization in the wrong places and using blind carbon copy, among a variety of other things.

Being aware of what could be tripping your email up in the spam filter is a good start to preventing problems. You can make sure that your emails are able to pass the test and actually be read by your subscribers.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Not Spam

• Add this post to Del.icio.us - Digg

No comments yet.