Writing by Brick Marketing on Thursday, 15 of May , 2008 at 11:17 am Leave a comment
Your email newsletters could actually do you more good by publishing them twice, once to your email list and once to your blog or website. Dawud Miracle on Sparkplugging CEO offers a post that points out five great reasons to publish your email newsletter online.
Should you put your ezine archives on your blog?
The simple answer? Yes!
Think about it, why wouldn’t you? Unless you keep your ezine content private, behind a membership site of some sort, there’s no reason not to archive your ezine (or e-newsletter) articles. And if you’re going to archive them, wouldn’t it make the most sense to archive them on your blog?
While there are five reasons in the post, a very good one is simply SEO. Your email newsletter likely has a lot of your keywords in it and this can help you out with the search engines. Not to mention, putting your email newsletter up on your website or blog will offer a constant stream of fresh content which will also help you when it comes to the search engines. They just love fresh content!
With that in mind, it´s a good idea to write your email newsletter with SEO in mind. Keep your keywords prominent and make sure the content you are writing is worth reading. That way it will add a lot of value to your website for your readers as well as the search engines. This can be a great way to get an SEO boost without any extra writing.
Category: Email Newsletters
Writing by Brick Marketing on Wednesday, 14 of May , 2008 at 3:05 pm Leave a comment
You can write email content until you are blue in the face, but unless it is something that your readers actually are interested in reading, you won´t have much success. Making your email content relevant to your subscribers and their lives or businesses is the best way to keep them reading and to get them to tell their friends about you.
EmailAppenders makes a very good point about what exactly you should be striving for with your email content.
The most important aspect that helps in the success of an email marketing campaign is to tell your prospective customers about what’s in it for them and in what way the product or service can benefit them in terms of improving their lives, making them earn money, helping them lead healthier lives, making them live longer, making them more successful, help them save money, protecting them from disasters etc. Once this question is answered half the work is done and hence companies need to concentrate more on developing content that focuses on the benefits of products/services to the customer rather than associated features.
People want answers to their problems, no matter how trivial and if you are able to provide them with solutions, you´ll find that you have far fewer unsubscribes. But in order to provide readers with email content that can help them, you need to first understand the problems they are facing. This can be as simple as doing a survey of your subscribers or doing some market research.
Relevant email content will always take you further than you expected. You might even find that some of your subscribers promote you on their own websites or blogs. It is a huge benefit of good email content . . . extra publicity and more subscribers.
Category: Email Content
Writing by Brick Marketing on Tuesday, 13 of May , 2008 at 10:44 am Leave a comment
There is a big difference between talking to your readers and communicating with them. Email newsletters that talk at readers may be informative, but they tend not to gain huge readerships. People like that personal touch, something that makes them feel connected to you.
Some email newsletters are very good at communicating with readers, they draw the reader in and make them feel like a friend that you´re sharing information with. This helps to build trust, something that is essential in email marketing. With trusting subscribers, you´ll find that you get a lot further.
A little personal information goes a long way. Most readers will be thrilled to read a bit about you in your email newsletter. This actually works to make you seem real, but you do need to be careful that you aren´t bragging or talking down to your readers. If you read any “guru” email newsletters, you´ll have a good feel for what a little personality can do for email.
People usually enjoy hearing anecdotes about how you learned life lessons, etc. so it´s a good idea to include those in your email newsletters from time to time. Communicating with your readers is far better than talking at them and hoping they´ll want to buy what you´re selling!
Category: Email Newsletters
Writing by Brick Marketing on Monday, 12 of May , 2008 at 3:17 pm Leave a comment
Opt-in techniques are usually focused on getting as many people as possible to sign up for your opt-in list, but that isn´t necessarily what you need to be doing. Yes, having a lot of subscribers will boost your sales rate . . . but having interested subscribers, a targeted list, will increase it drastically without the need for thousands of subscribers!
It´s often better to have a few subscribers that are fascinated with your product than hundreds who have no interest and only signed up to get a free ebook. You´ll be wasting time and expenses trying to reach all those non-interested readers.
Instead, it´s better to focus on opt-in techniques that build a targeted list. This means making sure that you state up front what your email newsletter is about. It also helps to ensure that any free gifts that you offer in a giveaway or as motivation to sign up for your opt-in list should be related to your list.
Look for ways to incorporate more targeted methods of attracting subscribers. It is well worth the effort to have a group of subscribers that is very interested in what you have to say. Opt-in techniques that create a targeted list are far more useful to email marketers than those designed to grab huge quantities.
Category: Opt-In Techniques
Writing by Brick Marketing on Sunday, 11 of May , 2008 at 7:02 pm Leave a comment
Not all email content is exactly reader friendly. Your writing will depend greatly on the audience, but it should definitely be readable by your target market. Not all email marketers keep this in mind as they write their email content.
If you tend to write in the style of a university English professor, then your email content probably isn´t reader friendly to the majority of lists. A teen looking for gaming tips, for example, won´t follow your strategy guides for long. Likewise, if you are writing in a style suited to small children, the majority of adults will feel slighted and ignore your emails, no matter how helpful they are.
Experts recommend writing to about an 8th grade level, but it´s hard to tell exactly what that is for most . . . unless you happen to have an 8th grader kicking around the house. Otherwise, your best bet is to take a look at some other email newsletters in your area of expertise and see how they write. Another good way to check the level of your email content is to have one or two people read it and give you their honest opinion.
Your email content needs to be written at a level that is easy for your readers to understand and enjoy. That way, they´ll keep opening your emails . . . as long as the content is good.
Category: Email Content
Writing by Brick Marketing on Saturday, 10 of May , 2008 at 1:05 pm Leave a comment
Email marketing is constantly evolving and changing, usually for the better. This is something that allows us to try new techniques and also to connect better with readers who get tired of the same thing all the time.
Interactive media links are the perfect way to add a little pizazz to your emails. If your readers are bored of reading plain text, why not give them some video? Or audio? It´s relatively simple to record your own video or podcast and your readers will greatly appreciate the change in pace.
Just because your email marketing contains interactive media doesn´t mean you don´t need to write. It´s usually fine to write an article and include a link to the relevant video or audio clip. This will add some extra value to your emails, whereas an email that only offers links won´t be regarded as high value. Using text in combination with your links will offer your readers more information to digest and will help boost your reputation as an expert in your field.
Category: Email Marketing
Writing by Brick Marketing on Friday, 9 of May , 2008 at 12:50 pm Leave a comment
It´s always a good idea to write decent subject lines, but if you can make them amazing, you´ll end up with a lot higher open rate. It´s something that can easily be changed to affect your email marketing campaign greatly.
How to Improve Subject Lines
- Read, read, read. The more you read about copywriting, headline writing and subject lines, the more you´ll learn about how to make them effective.
- Look for examples. What are the best subject lines that have ever appeared in your inbox? Save them to use as inspiration and to analyze later.
- Test. Testing your subject lines is a great way to learn what works and what doesn´t. Tracking and tweaking your subject lines will help you perfect your techniques.
- Get a second opinion. Ask someone else to critique your subject lines is the best way to ensure that you don´t make any major mistakes. While an email savvy reader would be best, even your mom can tell you if a subject line appeals or not.
Your subject lines don´t have to settle for being good, they can be great! However, it will take a little extra work to learn what works and what doesn´t. The best email marketers will tell you that it´s not just a walk in the park, but that with a little effort, your marketing campaign can become quite successful.
Category: Subject Lines
Writing by Nick Stamoulis on Friday, 9 of May , 2008 at 9:59 am Leave a comment
In the world of email marketing and anti-spam laws it is crucial you work with a email list vendor that can provide you with a safe and valuable product to grow your business. Opt-in email lists are extremely important to gain loyalty and trust from your audience. Readers have built up a rather strong guard over the years and internet users find it very risky to read an email they were blindsided by, especially one that they were not even remotely aware that they might receive. Spammers are continuously getting more savvy and creative and before you know it you could have a virus invading the motherboard on your computer.
For any company seriously thinking about adding email marketing the there already existing arsenal of marketing efforts Buy Leads Email provides only safe, clean opt-in lists for your company to properly execute a sound email marketing campaign. Never has it been so easy to be seen by an international audience from one location. Your hand made mittens can now be seen by ski bums in Switzerland with just a few clicks.
Buy Leads Email offers opt-in lists from around the globe. With an astonishing potential of 550 million email addresses at your finger tips you can take your companies visibility across the globe and back, safely. Email marketing is relatively inexpensive compared to direct mail marketing and it also much quicker. When visiting Buy Leads Email website you can read through the many happy customer testimonials and gain the trust and confidence that you are purchasing a great product. Worried about the software to actually get your new emails out? Buy Leads Email offers free software to get your emails out to your audience quickly. Whether you are a large or small company it does not matter. These lists can propel your business and website traffic efficiently and quickly.Come and visit http://www.buyleadsemail.com and take a look at all the inexpensive packages of bulk opt-in email packages you have to choose from to take your business or organization to the next level.
Category: List Rental
Writing by Brick Marketing on Thursday, 8 of May , 2008 at 10:29 am Leave a comment
List rental is often touted as a grand way to instantly expand your email opt-in list, but few people discuss the fact that rented lists can be next to useless if you haven´t done your research. It´s not enough to simply jump onto a website and rent a list without a second thought, just because it has your industry label on it. A “work at home mom” list isn´t necessarily interested in what you have to offer, so make sure you check it out first.
What You Need to Know About List Rental
- How were the emails collected? This will give you a good idea of how responsive they will actually be. Emails collected via paid to open programs will automatically have a lower response rate, though your open rate will be very high (they only get paid if they open the email).
- What options did people choose to be on this list? For example, it´s possible that anyone who checked a variety of options would have been placed on the list . . . rendering it very low value.
- Are people being paid to read your emails? Then they won´t be terribly responsive. Look for list rental companies who offer their subscribers information that is relevant to their needs.
Email list rental needs to be approached carefully. Make sure you know as much as possible about the list before investing your hard earned money. Often, list rental can end up being a sinkhole for your cash, but that should be easy enough to avoid by simply making sure that you understand where your emails are coming from and how they were collected. Any company not willing to provide this info should be avoided.
Category: List Rental
Writing by Brick Marketing on Wednesday, 7 of May , 2008 at 6:08 pm Leave a comment
When you are trying to come up with email content on a regular basis, your muse tends to get worn out. Using articles from sites like EzineArticles and other article directories starts to look pretty good when your brain is frazzled!
Are other people´s articles a good idea? It really depends.
If you hire a freelance writer to ghostwrite articles for you to use in your email, that´s just fine. Even an expert article from someone in your industry could be useful for your email content. But when you use content that is already being used across the internet, that´s when other´s writing becomes a bad idea.
First, you´ll have to include the bio and link to the person who wrote the article. They use these to advertise themselves and their websites, so while completely acceptable, it´s not a very good deal for you. Your readers, if they like the article, will click through to another web page, rather than yours!
Also, writing your own email content is something that should be done if you want to appear as the expert to your readers. Why would they sign up for your email newsletter only to read email content from dozens of other writers? Better for them to subscribe to the emails written by those writers!
While the occasional guest article is fine, it´s definitely something that you will want to limit. Your readers are here to read what you have to say, so make sure you are the one communicating with them.
Category: Email Content
Writing by Brick Marketing on Tuesday, 6 of May , 2008 at 10:07 am Leave a comment
While there aren´t a lot of ways to instantly boost your earnings, you can certainly bump them up with a minimal amount of work. The less effort you need to put into these techniques, the better! So, here are a few email marketing techniques that you can begin implementing today.
- Personalizing. Using a simple code to add people´s name into your email marketing newsletters will go a long way toward creating a bond.
- Improve your signature. How you sign off at the end of the email is a huge part of email marketing. If someone has read to the end of your email newsletter, give them a link to follow.
- Include tips. Make a point of adding one tip min. to each email newsletter and you´ll find that your subscribers open more of your emails. The tips need to be something they can actually use, though.
- Review products you like. There´s nothing worse than someone who copies the sales letter off the website just to get the affiliate commission. Take the time to actually review the product, point out the good and the bad and what you personally liked about it.
- Give something away. Yes, these people are already subscribers, but why not thank them for being loyal and staying on your list?
These are email marketing techniques that really wouldn´t be difficult to implement and can help you raise your earnings in the long run.
Category: Email Marketing
Writing by Brick Marketing on Monday, 5 of May , 2008 at 11:02 am Leave a comment
It´s a problem that many email marketers have noticed in recent times, falling open rates. And, with lower open rates, you usually end up with fewer clickthroughs, resulting in fewer sales. But why is this happening? And does it really mean a drop in readership?
There are a few reasons why open rates may be dropping:
Blocked images. The majority of email clients these days don´t allow images to appear and often unless the images render, these emails don´t count toward your open rate.
Preview panes. Another newish addition to many email clients is the preview pane, where the reader can scan the email without actually opening it. Again, this can look bad in the stats, but doesn´t necessarily mean that no one is reading your emails.
Increased spam. With more and more spam, spam filters are having to get smarter about filtering. Unfortunately, that means that some of your non-spam emails will end up in the junk mail folder. This can be prevented by getting subscribers to add your email to their whitelist.
There are plenty of reasons that you could be seeing your open rates dropping, but these are the three most common ones. The first two you can´t do a lot about, but getting subscribers to whitelist you will definitely help with the last one. Remember that open clicks aren´t the only statistic that matters. Take a look at your sales and clickthroughs before getting too worried.
Category: Open and Click Rates
Writing by Brick Marketing on Sunday, 4 of May , 2008 at 1:18 pm Leave a comment
Some online businesses find it difficult to come up with news or special offers for a daily or even weekly email newsletter. That doesn´t mean you can´t run an email newsletter, but you should definitely keep in touch with your subscribers at least once a month. Sending less frequently greatly increases your chances of being forgotten about!
Finding things to write about when you have no news to send out can be difficult, but here are a few ideas:
- Tips. Write 5-7 tips to help people. For example, if you sell toilet deodorizers, you could offer 5 tips on how to clean mildew or how to keep other areas of the bathroom smelling fresh.
- New ideas. Why not share new ideas on how to use your products? You can see this used very effectively in Arm and Hammer Baking Soda ads, where they offer new ways to use their product.
- Contests and special offers. Whenever you do have a contest or special offer, send out an email newsletter announcing it. This will bring people back to your website and will also keep them interested in your email newsletters!
- Photos. Why not send out some photos of clients using your products? Include some testimonials and a short article to round out the text part of the email newsletter.
- Facts and stats. Sharing some interesting facts and statistics about your industry will provide your subscribers with interesting information and could even spur them to purchase your product.
As you can see, there are still plenty of things to write about for your monthly email newsletters and you´ll find that maintaining that steady contact with your readers will help forge a relationship that really pays off later. They will think of you first when needing your products, which is really the whole point of email newsletters, after all.
Category: Email Newsletters
Writing by Brick Marketing on Saturday, 3 of May , 2008 at 10:33 am Comments (1)
When email content gets readers involved, you can bet they´ll stay involved and keep returning. There are several ways to get your subscribers to be active readers, and to participate in your emails. Once they start doing this, you can expect to see a boost in sales, as well.
How to Get Readers Involved in Email Content
- Hold a contest. Any kind of contest will do. Require either an email, a visit to your site, or a blog post for qualification and give something decent away in order to catch people´s attention and get them interested in your email. The response will also let you know how many people are actively participating in your email content.
- Ask questions. Put a question out to your subscriber community and use the best answers as email content, along with links to their websites. This is often a very popular method of getting readers involved . . . everyone likes to be helpful.
- Answer questions. On the flip side of the coin, you can have your readers email their most pressing concerns and then answer them in the email. This has the added advantage of making you an expert in your field.
Getting your subscribers to actively participate in your email content pretty much guarantees higher open rates and you´ll also find that they are far more likely to trust you. Trust, as we all know, leads to sales. So it´s a good idea to build up an active readership whenever possible.
Category: Email Content
Writing by Brick Marketing on Friday, 2 of May , 2008 at 5:41 pm Leave a comment
Everyone loves free stuff and they are at the root of many successful opt-in techniques that can be used to grow your list to mammoth proportions. But it´s not enough to simply put a free item on your website in exchange for signing up for your email list. If you really want to build your list, you need to expand outside your website.
Giveaways. We´ve talked about this before, but giveaways are an excellent way to gain a lot of new subscribers. Granted, many will unsubscribe after they´ve received your freebie, but you´ll still find your list considerably larger at the end of the giveaway.
JV partnerships. Join up with someone else in the business and promote each other´s products on your thank you pages, in your email newsletters and anywhere else you can think of.
Brandable products. Making your ebook brandable is an excellent opt-in technique. People will want to give it away because they can earn money with the affiliate links and meanwhile, you´ll be collecting email addresses from the influx of visitors to your website.
These are all useful opt-in techniques that can be used outside your website to increase your subscribers. It´s something that can greatly benefit your business. Start thinking outside just getting sign ups from website traffic and aim a bit higher for extra big lists!
Category: Opt-In Techniques
« Previous page Next page »
The Email Marketing Journal Blog is Owned By Brick Marketing. For more info call 877-295-0620.
This blog was designed by Hostseeq Designer.
Subscribe to our RSS Feed 
