Writing by Brick Marketing on Monday, 30 of June , 2008 at 5:10 pm Leave a comment
Email newsletters are essential to increasing your repeat visitors. When you have a website, it´s best to get repeat visitors. The reason for this is that you will need to have your visitors see your pitch an average of 7.2 times before they will take action. Whether that action is buying something or signing up for a free trial, you will need to ensure that your visitors come back. Very few will take the desired action their first trip to your webpage.
If you aim to get people´s email addresses and give them something useful in exchange for it, you can keep them updated on the newest articles and such on your website. You can even include your pitch in various forms at the bottom of the email newsletter and add a link to your landing page each time.
You will notice that the more email newsletters you send out, the higher your response rate is. The more your readers see your message, the higher the probability that they will act on it and head to your website to take action. This is particularly true if you are trying to make a sale. Most people are fairly resistant to making a purchase from someone they don´t know.
With an email newsletter, you will be building up trust and this will pay off in the long run when your readers are confident enough in you to pay attention when you recommend a product.
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Category: Email Newsletters
Writing by Brick Marketing on Sunday, 29 of June , 2008 at 5:10 pm Leave a comment
List rental can be a huge waste of money if you don´t put the opportunity to good use. Usually, you only have one chance to write a great email to these rented lists and it has to actually get them interested in subscribing to your email list.
Give them some real info. When you include information that your readers can put to use immediately, you greatly increase the chances of them coming back and signing up.
Set up a special landing page. Having a page specifically for your list rental readers will help you convert. Include the link in that outgoing email and make sure your page is well done and gives them a reason to sign up.
Offer bonuses to list rental readers. Let them know what they´ll get (free ebooks, training sessions, etc.) by signing up for your opt in list. Motivate these people to actually opt in and your numbers will grow.
List rental doesn´t mean sending out one email and hoping in vain that someone will join your email list. Take matters into your own hands and give them a reason to sign up for your email newsletter. You could end up quite surprised by the response.
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Category: List Rental
Writing by Brick Marketing on Saturday, 28 of June , 2008 at 8:05 pm Leave a comment
Email content is by far the most important part of keeping your subscribers coming back. If you have kicking subject lines, but dull email content, you can bet people will start deleting your emails, sight unseen, pretty fast! The way to avoid this problem is to really think about what you need to include in your email content.
A mission statement can be ideal for this. You simply write your goals for your email newsletter down and keep them in a place where you can see them frequently. This is something that will really be useful in keeping you on track with your email content.
The fact is that people don´t usually read the actual content . . . they skim it. That means large chunks of boring text isn´t going to entice them. However, if you choose to turn your email content into something that is not only loaded with useful information, but easy to read, you´ll keep your subscribers opening those newsletters for a long time.
The right email content should be fairly easy to scan, as well as being something that your subscribers can use. While sales content is fine, it isn´t the same as offering some really great, useful content. That´s what will keep your subscribers interested.
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Category: Email Content
Writing by Brick Marketing on Friday, 27 of June , 2008 at 11:25 am Leave a comment
It´s quite possible to write a lot of email newsletters and never get a response from a single one. Without having an effective email newsletter, you´ll find that no one really bothers with them. You need to catch readers´ attention and make them want to read it and then act on what they´ve just read. But how do you do this?
Tips for Compelling Email Newsletters
- Use examples. If you are trying to let people know how effective a certain technique is to make them more productive, include a case study. Reading about real people and their experiences is far more riveting than just reciting facts.
- Add statistics. Rather than simply saying “This course increased most people´s ability to speak in public”, try using actual numbers like, “This course mad 98% of students feel confident speaking in public”. Or “The product cut wasted time by an entire hour”. People love to read exactly how much something will help or change them.
- Tell them the benefits. Letting your readers know that the examples included in your email newsletter weren´t people who had a special advantage. Tell them how they can benefit, too, as ordinary human beings.
The trick to writing email newsletters that get your subscribers to act is to include information that draws them in and makes them think, “This could work for me”. That´s when you´ll start getting a good response!
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Category: Email Newsletters
Writing by Brick Marketing on Thursday, 26 of June , 2008 at 4:10 pm Leave a comment
There isn´t anything that an email marketer fears more than being labeled spam. But sometimes, even when your email newsletter makes it through the filter, people will consider it spam and click delete and unsubscribe in the blink of an eye. There are a few phrases that really set off alarms for readers and that are best to avoid.
“The price could go up at any minute! “This may be a handy tactic to pressure people into buying right now, but the fact is that most readers have caught on to the fact that most internet marketers don´t really change those prices and they will be more annoyed at the attempt to pressure them than anything.
“Late breaking news, Act Now!” This just lets your readers know that you are going to push them to buy something right this second and in many cases, they aren´t interested.
“I´ve got a very special deal for you.” When this appears in the regular email content of a trusted email marketer, it has value, but if you tend to bombard your subscribers with a lot of ads, this will just make them sigh and hit delete.
Aggressive email marketing campaigns can cause a lot of tension and unsubscribes that are very bad for your email marketing business. While getting through the spam filter is definitely a consideration, remember that your audience also has to approve your email content and not just the spam filter.
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Category: Not Spam
Writing by Brick Marketing on Wednesday, 25 of June , 2008 at 1:58 pm Comments (1)
At the very beginning, when you are getting started in email marketing and have no list to work with, it can get a bit frustrating. After all, you need someone to send your email newsletter to if you plan to make this thing work! Many opt-in techniques seem to be aimed at already established email marketers, so today I´ve compiled some opt-in techniques that will work to get your list started.
Write an ebook or ereport. Having something to entice visitors to your website to sign up for your newsletter is still one of the best ways to get started and is a very useful opt-in technique that actually works.
Guest write for a blog or two. Many blogs allow guest writers to come and post one article on their blog, with a link to their site. This can be a good opt-in technique to get a bit of publicity and aim people at your landing page.
Article marketing. This is definitely a good way to go. While you may not get hundreds of subscribers, this is the very beginning, so it´s worth putting some work into it to get even a few people on your list. In addition, these articles will work for you for years to come, bringing in a steady trickle of visitors.
Get listed in ezine directories. This opt-in technique doesn´t require that you have any subscribers and most directories are actually free, so it´s a nice low-cost opt-in technique, as well.
Starting your list means using some different opt-in techniques. These will still work when you have subscribers, but in the very beginning, it´s pretty hard to work out a JV offer when you have nothing to leverage!
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Category: Opt-In Techniques
Writing by Brick Marketing on Tuesday, 24 of June , 2008 at 9:32 pm Leave a comment
Email newsletters vary from the updates that may be sent out by some email marketers or the sales letters that some consider to be email newsletters. Newsletter by its very definition is supposed to contain information, so if your emails are packed with useful articles, links and reviews, you have yourself an email newsletter, which can be a very powerful tool, indeed.
- Build trust with your subscribers. A regular newsletter allows you to create a bond with your readers and as they get to know you and see you as a source of valid information, they will eventually be more interested in buying from you or on your recommendation.
- Create a reputation. Whether this is good or bad depends on what you write. If you are constantly trying to sell affiliate products that you have never tried, you could easily destroy your reputation, but if you always provide high quality information, it will serve you well.
- Get feedback. You´ll find that email newsletters are great for getting feedback and basically building up a relationship with your subscribers which can benefit you in the long run.
Email newsletters can be a real asset to your online business. If you aren´t currently using an actual newsletter, then it might be time to start doing so.
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Category: Email Newsletters
Writing by Brick Marketing on Monday, 23 of June , 2008 at 8:28 pm Leave a comment
Email content is meant to provide interest and information in most cases. Even sales letters offer some interesting information to capture the reader´s attention. One of the ways to add a bit more authority to your email content is to use expert quotes, but many people aren´t sure what the policy is on this.
Plagiarism is definitely bad, but it is generally accepted that if you use a few lines of someone else´s writing, with a link back to their website or blog, you are good. And when the person has no site, or the quote is before internet times, as long as you are crediting the person with the quote, you should be fine.
Expert quotes can really add a lot to your email content. People will tend to recognize these more popular names and that will give you more respect, in turn. Finding a way to add in quotes from leaders in the field from time to time is something that many websites do, so why not incorporate it into your email content, as well?
Your email content can always use a little brightening up and this is just one way to go about doing that. Make sure you give credit where credit is due and don´t use more than a few lines, and your email content will benefit.
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Category: Email Content
Writing by Brick Marketing on Sunday, 22 of June , 2008 at 1:35 pm Leave a comment
When it comes to email marketing, your campaigns are only as good as your autoresponder. If you have a lousy one, it will show through your emails. And a good one will perform quietly in the background, allowing your emails to shine.
Free autoresponders are never a good idea. Nearly all of them include their own ads in your outgoing emails, but even the ones that don´t won´t give you the service you need. Free autoresponders are just that . . . autoresponders. They don´t allow many options and are limited in how many follow up emails you can include.
Find yourself a paid email service with an autoresponder and you´ll get much better service and far fewer limitations. Not to mention, you´ll be able to send out as many emails as you need to. Here are a few things to consider when selecting an autoresponder:
Price: Make sure you shop around and make sure you are getting the best service for the best price, since this can vary drastically. Check out hidden charges, too, like how much you´ll have to pay if you go over the email limit.
Number of emails: How often can you send out emails each month? Some email marketing gurus send out dozens every week.
Number of addresses: This would be how many subscribers you can have. Most limits can be raised for a little extra monthly fee.
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Category: Email Marketing Basics
Writing by Brick Marketing on Saturday, 21 of June , 2008 at 5:52 pm Leave a comment
Are your subject lines bright and active, drawing the reader into your email? Or are they dull and boring and practically begging to be passed over in that daily email inbox scan?
The subject lines that you use could make or break your email marketing business, so this is definitely an area that needs to be focused on. There are a few ways to make sure that your subject lines are active and inviting.
- Use action verbs such as “increase”, “motivate” and “enhance”.
- Tell them what to do . . . “Open now”, “Click here”
- Use adjectives like “cheap”, “low cost”, and “easy”.
- Personalize it with the reader´s name.
These methods can really make all the difference in how your subject lines are perceived. Get people to open your email and the battle is half won. Your subject lines are very important in the process, so get used to thinking about them and rewriting if necessary.
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Category: Subject Lines
Writing by Brick Marketing on Friday, 20 of June , 2008 at 3:59 pm Leave a comment
Email marketing is a numbers game. The more subscribers you have, the more customers you´ll have in the long run, so it´s definitely worth working a bit harder to get a few extra interested names on your opt in list.
Email Marketing Tips to Increase Subscribers
- Talk your newsletter up. You should be proud of your work, so tell everyone you meet about it, both online and off. You never know when a casual contact could become interested enough to sign up.
- Include information in your non-newsletter emails. This can be as simple as a link in your email signature.
- Get people to invite friends. Including an invite a friend form on your sign up page is a great way to boost your opt-in numbers thanks to happy subscribers.
- Hold a contest. Make sure people have to sign up for your email marketing list before they are eligible to enter the contest.
- Join a giveaway. If you have an information product or service of any type that you could give away for free, jump on the bandwagon and start offering it at giveaways. People will be signing up in droves, if you have a good product.
If you want to be successful at email marketing (and who doesn`t), then you´ll need to constantly work on expanding your subscriber base. The more readers you have, the more money you can make.
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Category: Email Marketing
Writing by Brick Marketing on Thursday, 19 of June , 2008 at 4:24 pm Leave a comment
Images can really add a lot to your email design, but that doesn´t mean they should be central to your email content. In fact, it is often best to keep images to a minimum or just keep them out of your email design completely. The reason for this is that when images aren´t properly displayed, they cause a lot of ugly spaces and icons to appear in your emails and if the images are critical to your content, most readers will miss the message.
The majority of email providers don´t display images as a default option. Instead, the user is required to manually turn on the images in each email. Most won´t bother, so it´s a better idea not to make the images a vital part of the email design.
ClickZ has an interesting post on this issue.
Jeanniey Mullen, executive chairwoman of the Email Experience Council, points out that e-mail marketing current generates an estimated return on investment of $48 for every dollar spent. If messages are optimized, she said estimates show the return could climb to $53 by increasing the open rate, clickthroughs, and conversions.
The fact is that more could be done by most email marketers to optimize their email design for maximum responses. This could easily become a far bigger industry with the right email design.
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Category: Email Design
Writing by Brick Marketing on Wednesday, 18 of June , 2008 at 7:07 pm Comments (1)
All too often, email marketers turn their email newsletters into sales pages, which tends to turn most readers off. How many email lists have you subscribed to, expecting to find yourself reading useful information only to find that there are just links to products? Even with coupon codes and discounts, people want real information, not just advertisements.
Karen Skidmore says it very well in her latest blog post:
Email newsletters are incredibly powerful marketing tools – but they can also be the quickest way to turn your customers off.
When someone has given their permission to receive further information from you, the last thing they want is to be bombarded by sales messages. An email newsletter by its very wording, is a “news” letter NOT a “sales” letter.
Is your email newsletter a sales letter? If you find that monetization has become more important to you than actual content, it might be time to reevaluate the purpose of your newsletter. If you want to write ads, that´s fine, but be careful not to lead your subscribers on and lure them onto your list with promises of quality information only to pull a bait and switch later, this will only result in a loss of subscribers.
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Category: Email Newsletters
Writing by Brick Marketing on Tuesday, 17 of June , 2008 at 6:18 pm Leave a comment
Not having an email newsletter is a big mistake, no matter what industry you are in. Without an email contact, you have no way of ensuring that your visitors will come back. If you get their email address, however, you´ll find that while you can´t force them to return, you can certainly keep them up to date on the latest and greatest news and offers in your industry.
The email newsletter is a very valuable tool for any internet marketer. It allows you to stay close to your audience and to remind them on a regular basis why they trust you and why they should check back with you for more information. Maintaining that connection could be the best thing you have ever done for your business.
You may be surprised at how eager your readers are to sign up for an email that will help them stay on top of your changing website. Announcing new products, sales and special offers just for subscribers is always a great way to encourage people to visit the main website again.
Many internet marketers are also aware that although they may spend most of their time working on their website to encourage sales and repeat visits, the average buyer has to return several times before they are ready to actually make a purchase. Email newsletters help make this possible.
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Category: Email Newsletters
Writing by Brick Marketing on Monday, 16 of June , 2008 at 2:35 pm Leave a comment
It is often difficult to give specific email content ideas because there are so many different newsletters out there. What might work for an email newsletter on dating would be completely unimportant for a business one. However, there are a few general email content ideas that you can use no matter what your niche.
- Interview an expert in your niche
- Write a review of a competing website (be nice, the idea is to get link love going)
- Write a Christmas gift article, using gifts that are appropriate for your audience
- Give 5 tips on how to do something faster or more efficiently
- Offer 7 ways to use a product you are promoting
- Research some interesting facts about your niche and share them with your readers
Any one of these ideas can easily be adapted as email content for literally any niche. If you write about goldfish, you can offer 5 tips on how to clean the fish tank more efficiently, 7 ways to use those colorful pebbles and perhaps the history of domestic goldfish. An email newsletter on MP3s could offer easier ways to download music, a review of the top MP3 players and software or how to amp up the power of your current MP3 player.
Writing great email content can be tough sometimes, but it´s a lot easier if you have an idea of where to start.
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Category: Email Content
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