Write Subject Lines With SEO in Mind

Writing by Brick Marketing on Sunday, 1 of June , 2008 at 7:33 pm

You probably don´t think of SEO when you´re writing subject lines for your email newsletters . . . after all, they´re being sent to someone´s email inbox, not Google. You might be surprised to realize that SEO actually does matter to some extent in your email subject lines.

ProQuest Technologies recently talked about this on their blog:

Here’s something else to take into consideration: Now that most email services provide multiple gigabyte-sized storage, users are archiving more newsletters than they used to.

On the one hand, doing this adds to their information overload. On the other hand, it enhances the long-term value of newsletters. That means email newsletters are now part of someone’s personal inventory.

While not precisely SEO, it does count. You will find that if you search email inboxes for specific keywords, the emails that have these words in the subject line will be first in the list. This means that having your keywords or at least keywords that describe the content of your email newsletter, should be used in the subject line.

Subject lines are a very important part of your email newsletter, but the fact that people will be searching their email for specific keywords makes them even more vital. Consider using some SEO techniques in your subject lines and make them easier for people to sort through.

Category: Email Content, Subject Lines

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