When Open Rates Fall

Writing by Brick Marketing on Tuesday, 3 of June , 2008 at 12:54 am

It can be very discouraging to see your open rates falling. It happens to the best of us, however, and it is something that every internet marketer can expect to see at some point. There are a few reasons why people might stop opening your emails, but most of them have a remedy.

Overload. People often end up with too many emails in their inbox and they just don´t open them all. Making sure that you specify what you´ll be sending and making sure you keep up with expectations will help you keep this type of subscriber reading.

Previews. Some statistics don´t count people who read the email in their preview panes, so check that before you get too discouraged. Often, someone who is in a hurry will just scan an email quickly before moving on.

Holidays. Don´t forget to factor holidays into your calculations. People on vacation often neglect to open their non-vital emails and this could be your newsletter. Rest assured that once your subscribers are back to their regular routine, they´ll be reading again. Keeping the emails exciting is also helpful.

These are certainly not all the reasons that your open rates will drop, but they do tend to be the most common. By keeping your content interesting and relevant, you´ll be able to raise your open rates once more.

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Category: Open and Click Rates

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