Avoid These Email Marketing Mistakes

Writing by Brick Marketing on Wednesday, 4 of June , 2008 at 6:56 pm

Normally we talk about what you should be doing with your email marketing, but it´s really just as important to look at what mistakes you should be avoiding. Many people have to make their own mistakes to learn what is the best way to continue, but that doesn´t mean you can´t learn from what others have discovered doesn´t work. Making new mistakes is always better than repeating what everyone else has done.

Email marketing mistakes to avoid include the following:

• Sending test emails to your entire list. Rather than let everyone know that you´re testing, send out a test email to just a few of your subscribers.
• Not testing your email marketing. This could result in poor code and ugly emails that don´t give the impression you are trying to get across. Make sure you know just how your email newsletters look.
• Not spellchecking. This is a huge no-no. Spelling mistakes in email marketing instantly brand you as an amateur.
• Using the wrong link. This seems to be a very common error that is being made these days and it´s quite inacceptable. As an email marketer, you need to ensure that you are sending the correct links out every time.

Learn from these common email marketing mistakes and don´t make them yourself. You´ll find that your marketing campaigns are far more effective if you can just avoid errors that are all too often made by others.

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Category: Email Marketing

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