Email Marketing Tips: Using Email Blasts to Your Advantage

Writing by Brick Marketing on Thursday, 5 of June , 2008 at 5:11 pm

Maximizing the effect of an email blast to a group of people, whether subscribers or a rented list, is just good email marketing sense. There is not a lot of reason to send out an email that won´t get anyone´s attention, so you need to make it eyecatching and appealing to your audience. Here are a few tips on just how to do that.

• Use a name. Names of people in the From line can boost open rates by as much as 3%, whereas business names in the same place appear to have little or no effect at all.
• Personalize it. Even though this is a form letter, people like to see their names on the email and it´s a handy email marketing technique that can help you earn people´s trust.
• Watch the links. More than 10 links and you´ll have diminished click through rates. 3-5 is the ideal number of links to include in your email marketing newsletters.

Email marketing is something that takes practice and a lot of tweaking. If your first email blast doesn´t work as well as you had expected, try to determine why it failed adn then adjust your techniques and have another go at it. Not every technique works for everyone, so you´ll need to test anything you come across on this blog or anywhere else on the internet.

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Category: Email Marketing

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