Getting Opt-Ins From Article Marketing

Writing by Brick Marketing on Friday, 6 of June , 2008 at 8:50 pm

There are many opt-in techniques that you can use to build your list and many of them work quite well. One opt-in technique that many email marketers are using these days is article marketing. The concept is quite simple, you get people hooked by providing an informative, free article on one of many article directory sites and at the end, invite them to register for your opt-in list to get more information.

Article marketing has been made out to be one of those get rich quick schemes and the result is a lot of spammy articles clogging up the article directories. In order to get your article noticed, here are a few tips.

• No advertising. Don´t mention your company or say anything else that might be construed as advertising within the articles. Save that for the bio at the end.
• Keep it informative. Your article shouldn´t be just a teaser, people hate that. Instead, include lots of real information and then offer more in your email newsletter. They´ll be more likely to sign up.
• Make it easy to read. Use bullet points and subtitles to keep readers interested in your article.
• Not too short, not too long. About 500 words is a good length for an article. You´ll find many that are quite a bit shorter, but they don´t have room to give any information. Too long, however, and you´ll lose your audience before they get to the end where your opt-in information is.

Article marketing can be an excellent opt-in technique if you do it right. Basically, it comes down to writing quality articles to get people´s attention. If you can´t or don´t have the time, consider hiring a freelance writer to do this for you and give them the list above.

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Category: Opt-In Techniques

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