Email Marketing Alternatives to Email Newsletters

Writing by Brick Marketing on Tuesday, 10 of June , 2008 at 8:39 pm

Not every email marketer does his or her best marketing through a steady newsletter. In fact, there are so many ways to use email marketing to your advantage that it would be a shame if you only ever used the omnipresent email newsletter.

Email marketing is an art that requires many approaches. Here are just a few ideas of different ways to use your opt-in list to boost your brand reputation.

• Email classes. Send out lessons every day or every week and always include a link in your sig line.
• Coupons. You don´t have to send out an email newsletter, just giving people coupons or discounts can keep you in touch with them.
• Site updates. Many people don´t necessarily want an email newsletter every week, but they do want to know if you update your website, so make this an option.
• RSS feed. If you have a blog, you might be surprised at how many people would prefer to receive your latest updates via email. Offer this option and watch your list grow without any effort.

As you can see, there are plenty of other ways to do your email marketing, even if email newsletters just don´t interest you. Email marketing is THE way to go these days, so don´t ignore the opportunity just because you don´t want to write weekly articles.

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Category: Email Marketing

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