Testing Email Newsletters Creates the Perfect Formula

Writing by Brick Marketing on Thursday, 12 of June , 2008 at 10:59 am

There´s no one right way to do your email newsletter. What works for one company might fail miserably for another. The best way to ensure that you have the success you´re looking for is not to just look at what other people are doing, but to take the time to test each new idea on your own email newsletter to find out if it will work with your audience.

There are various ways to test, but all require careful tracking and record keeping. If you aren´t prepared to do this, then you aren´t prepared to be successful. While there are a lot of fancy programs to keep track of your results, a spreadsheet will often do just fine.

You may want to change all your email newsletters at the same time to see what the results are, or you can do split testing, where half the subscribers receive the old version and half receive the new version. Keep track of where each version was sent and you´ll be able to tell which technique is working better.

It´s usually best to only test one thing at a time. For example, only test subject lines for a month. Then, when you are satisfied with that, test your design. You can even break it further down by testing just color and then text, etc. This will allow you to narrowly focus on the results and to distinguish what is what.

Testing your email newsletters is a good way to come up with the recipe for success for you personally. Your email newsletter is different from everyone else´s and so are your subscribers, so take some time to find out what works with them.

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Category: Email Newsletters

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