Email Design: How Long Should Newsletters Be?

Writing by Brick Marketing on Saturday, 14 of June , 2008 at 10:59 am

One of the more common email design questions is how long your email newsletter ought to be. There is no flat answer to this, but there are definitely a few guidelines to help you make your decision.

Attention span. How long is your reader attention span? Depending on the age group you are writing for, this could be quite short (teens and kids) or a little longer (businessmen and moms). Keep this in mind when thinking about email design.

Time. Some people may have a great attention span, but are too busy to actually sit and read through four or five articles in your email newsletter. Keep it shorter for business people who probably won´t have a lot of time.

Ease of reading. When considering your email design, remember that glaring screens are hard to read for very long. If your email design includes a white screen with black text or tone-on-tone text or even white text on a black background, keep in mind that no one will be able to read these for a long period of time without feeling a little eye strain.

Keep your email design easy to read and remember the time constraints and attention span of your readers as you design your email newsletter. This is a vital part of making sure taht most of your subscribers actually read down to the bottom of your email, so it is worth putting some effort into it.

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Category: Email Design

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