When Should Email Newsletters Be Sent?

Writing by Brick Marketing on Sunday, 15 of June , 2008 at 7:36 pm

There are so many variables when it comes to email newsletters that it can be difficult to decide which ones to implement. As mentioned earlier, it´s usually best if you try to test one thing at a time, tracking the results. However, there is nothing wrong with using other people´s times as your starting point. Here are some of the best times to send out various types of emails.

Business Email Newsletters: These should be sent during business hours, Monday to Friday. Often they will be dealt with on the same day if you send them earlier, so it´s a good idea to aim for around the beginning of the business day. Having your email newsletter pop up when your subscribers are sitting down to review their emails is a great way to increase the chances of being read.

Family Oriented Emails: These are often best sent in the early morning or evening, since the majority of parents check their emails in the evenings, after the kids are in bed. Statistics show that the majority of moms are online around 7-9 pm.

Other Email Newsletters: This will greatly depend on when your target market is online. Do they work during the day? Then chances are they will be checking their emails at lunch and during coffee breaks. The evening is a hugely popular time for most people to be online, so this is a good time to test.

No one can give you an exact time (3:12 am) to send out your email newsletters. It might be easier for you to do it according to your own schedule, though most autoresponders allow you to pre-schedule when you want to send the email newsletters. Keep in mind where your subscribers tend to live, as well, since the time zone may be very different from your own.

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Category: Email Newsletters

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